Discover your product strategy before you build

We are experts in customer discovery and jobs-to‑be‑done (JTBD). We help product and marketing leaders map customer workflows, identify the highest‑value product opportunities, and translate discovery into build‑ready requirements.

Are you experiencing any of the following issues when developing your product or marketing strategy?

Poor understanding of customer needs and job workflows
Disagreement on what to prioritize (and why)
Breakdowns in communication across stakeholders
Pressure to act without clarity on where to deliver value

If so, you may be struggling to make the hard choices needed to set your strategy up for success, including which initiatives to fund and which to skip. We get it. As former product and marketing managers, we know what it’s like to be in the hot seat, under pressure to make critical decisions. We believe product and marketing leaders deserve clear, customer‑anchored insight to make confident calls.

**"If you lay down the groundwork right the first time, the rest of the product development process is so much easier. JTBD helps you do that!"

Claudia Tanega, Senior Product Manager, Kareo**

Differentiate your offering

We identify the highest unmet needs and where your solution meaningfully improves outcomes, so you can sharpen your value proposition and stand out.

Prioritize your product roadmap

Setting priorities without insight is a guessing game. We map jobs and workflows, then rank opportunities by impact, including where product improvements are needed.

Create valued solutions

With the right insight, you can efficiently design and build solutions that solve real customer problems and earn trust.

**"We have used their services to help us size and choose markets, identify potential acquisition candidates, and determine the primary drivers of our net promoter score."

Michael Maron, Customer Experience Officer, First American**